Work

“Annoy me, remember me”: navigating the dual effects and boundaries of inductive ads

Year: 2025

Type: article

Source: Journal of Research in Interactive Marketing

DOI: 10.1108/jrim-12-2024-0607

Authors: Yixuan Niu, Yadi Feng, Bin Li, Baolong Ma

Institutions: Beijing Institute of Technology, University of Southampton

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4409826015

FWCI: 5.388

Cites: 41

Cited by: 3

Related to: 10