Work

Deciphering the matching effects: a novel analysis of the interplay between user engagement and post content in determining the sales

Year: 2025

Type: article

Source: Nankai Business Review International

DOI: 10.1108/nbri-11-2024-0110

Authors: Tao Yin, Tianshu Chu, Xiaorong Fu

Institutions: Southwestern University of Finance and Economics, Hong Kong Baptist University

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4409830359

FWCI:

Cites: 97

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Related to: 10