Work

Consumer Behavior in the Era of Digital Marketing: Trends and Challenges

Year: 2024

Type: conference-paper

Abstract: Digital marketing has revolutionized how businesses interact with consumers. This paper examines emerging trends in consumer behavior, such as personalization and social media influence, and addresses challenges like data privacy and trust. Recommendations for effective digital marketing strategies are provided.

Source: Proceeding of The International Conference on Economics and Business

DOI: 10.55606/iceb.v3i2.475

Authors: Haile Gebrselassie, Abebe Bikila, Derartu Tulu

Institution: Addis Ababa University

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: diamond

OpenAlex ID: W4409836361

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