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Analysis of Entertainment Content and Informative Content on Consumer Perceptions of Products

Year: 2025

Type: conference-paper

Abstract: This study analyzes how informational videos and entertainment videos affect buyers' interest in buying an item. This study uses secondary data by analyzing the latest scientific articles by producing the results of the analysis of this study that informational videos and entertainment videos affect consumers' interest in buying products. With the presence of informational videos about the products offered and entertainment videos that offer products attract consumers' attention to buy products.

Source: Proceeding of The International Conference on Business and Economics

DOI: 10.56444/icbe-untagsmg.v3i1.2618

Author: Yahya Muhaimin

Institution: Universitas Sumatera Utara

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: diamond

OpenAlex ID: W4409836649

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