Work

Green Customer Value, Green Brand Positioning, Environmental Knowledge, Emotional Satisfaction, Government Policies, Affecting Green Purchase Intention; Mediating Attitude Toward Green Brand

Year: 2025

Type: article

Abstract: The aim of this research is to evaluate the effects of green customer value, green brand positioning, environmental knowledge, emotional satisfaction, government policies on green purchase intention. And the role of attitude toward green brand which is a mediating variable in this research. This research was conducted in Batam City, Indonesia among diffrent age groups using primary data, namely questionnaires with a total of 290 respondents. The data collection technique used in this research is based on questionnaire technique. SmartPls 3 is used as the analysis technology

Source: EKOMBIS REVIEW Jurnal Ilmiah Ekonomi dan Bisnis

DOI: 10.37676/ekombis.v13i2.7144

Authors: Nasyah Amanda, Immanuel Zai

Institution: International University of Batam

Language: English

Topic: Environmental Sustainability in Business

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Responsible consumption and production

Open Access status: diamond

OpenAlex ID: W4409837974

FWCI:

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