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Why young consumers choose second-hand clothes: Insights from long-term orientation and personal values

Year: 2025

Type: article

Abstract: This study investigates determinants of young consumers’ purchase intention of second-hand clothes. Drawing on the value-attitude-behavior theory, this study develops and verifies a model that examines the hierarchical relationships between long-term orientation, personal values and consumer attitude toward second-hand clothes and their impacts on consumer purchases. Using sample data from 335 Generation Z consumers in Hanoi, results of partial structural equation modeling suggest that the positive effect of long-term orientation on consumers’ attitude toward second-hand clothes and intention to purchase these products flow through altruistic and biospheric values. In contrast, long-term orientation negatively influences egoistic value, which in turn weakens consumer attitude toward second-hand clothing products. The findings offer implications for theory and practice.

Source: VNU JOURNAL OF ECONOMICS AND BUSINESS

DOI: 10.57110/vnu-jeb.v5i2.391

Authors: Le Bao Ngoc, Le Hai Binh, Nguyen Hoang Giang, Le Thi Mai, Shu-Yi Liaw

Institutions: Posts and Telecommunications Institute of Technology, KU Leuven, VNU International School, National Pingtung University of Science and Technology

Language: English

Topic: Environmental Sustainability in Business

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Responsible consumption and production

Open Access status: diamond

OpenAlex ID: W4409842940

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