Work

Simple or complex logos? The impact of logo complexity on brand luxuriousness perception

Year: 2025

Type: article

Source: International Journal of Research in Marketing

DOI: 10.1016/j.ijresmar.2025.04.007

Authors: Qing Tang, Xun (Irene) Huang, Kuangjie Zhang

Institutions: Hong Kong Baptist University, Hong Kong Metropolitan University, Nanyang Technological University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

Funder: Ministry of Education - Singapore

Award: G1531676069

OpenAlex ID: W4409844515

FWCI: 24.39

Cites: 57

Cited by: 14

Related to: 10