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Role of Social Media Marketing in Business

Year: 2025

Type: article

Abstract: : The key role of the presentation is to highlight the role of social media marketing in the current dynamic digital landscape emphasizing on the power of social media to connect different businesses with the diverse customer range by understanding audience behaviour, creating compelling contents and so on. By exploiting the potential of social media, businesses can successfully increase their demand and achieve a steady growth in the increasing competitive market environment.

Source: International Journal for Research in Applied Science and Engineering Technology

DOI: 10.22214/ijraset.2025.69484

Authors: Ikran Ahmed, Clare Elias, Dr. Santosh Kumar

Institution: Sharda University

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: diamond

OpenAlex ID: W4409850877

FWCI:

Cites:

Cited by: 3

Related to: 10