Year: 2025
Type: article
Abstract: This research presents an innovative 330-ml beverage packaging solution that merges accessibility, design, and ergonomics for user comfort. The design incorporates shape principles, clear typography, and minimalist colours and symbols, balancing visual appeal and functionality. As demand for attractive options grows, this study investigates consumer preferences through surveys and interviews. It identifies key factors influencing choices, enhancing the design through quality function deployment (QFD) and product design development (PDD) methodologies. This approach integrates shape design, typography, and colour theory to meet aesthetic and functional needs. The packaging features ‘a bear-paw-shaped watermark’ for stability and ergonomic design for comfortable handling. A minimalist label, with fruit-inspired illustrations, modern fonts, and finishes like matte or glossy, enhances visual appeal. The ‘Trendy-Bottle Design Platform’ aids creation with templates, 3D visualisation, and collaboration tools. Key elements like brand details, nutritional facts, allergen information, a recycle sign, and sustainability symbols ensure functionality and alignment with consumer needs. From a customer perspective, trendy bottles should offer ergonomic designs, spill-proof functionality, eco-friendly materials, and affordability. Manufacturing considerations include optimising shelf space, with rectangular bottles saving space despite higher costs, and rounded bottles saving material but increasing shelf costs. Collaboration ensures moulds meet aesthetic and functional needs, improving appeal.
Institution: Thammasat University
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: gold
Estimated APC paid: $1,860
Award: G6872281511
OpenAlex ID: W4409864566