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The Mediating Role of Environmental Consciousness in the Effect of Green Product Awareness on Consumer Purchase Intention

Year: 2025

Type: article

Abstract: This study aims to determine the mediating role of environmental awareness in the effect of green product awareness on consumers' purchasing tendencies. The study data was obtained through an online survey and convenience sampling method. The data obtained in the research were analyzed with the help of SPSS and AMOS data analysis programs. There are many studies in the literature on environmental awareness, green products, and consumers' purchasing behaviors. However, no study has been found that has examined all three variables together regarding the mediating role of environmental awareness in the effect of green product awareness on consumers' purchasing tendencies. This situation constitutes the originality of this study. The research found that green products and environmental awareness significantly affect consumers' purchasing tendencies. There is a significant and positive relationship between green product awareness and environmental awareness, and environmental awareness has a mediating role in this relationship.

Source: Adıyaman üniversitesi sosyal bilimler enstitüsü dergisi/Adıyaman üniversitesi sosyal bilimler enstitisü dergisi

DOI: 10.14520/adyusbd.1581190

Authors: Çetin Çelik, Yakup Durmaz

Institution: Hasan Kalyoncu University

Language: English

Topic: Environmental Sustainability in Business

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Responsible consumption and production

Open Access status: diamond

OpenAlex ID: W4409874256

FWCI:

Cites: 35

Cited by:

Related to: 10