The Impact of Social Comparison Experiences on Social Media on Self-Satisfaction and Beauty Product Purchasing Behavior: - Focusing on consumers in their 40s and 50s -
Year: 2025
Type: article
Study design: Observational Study
Source: Journal of Health and Beauty
Authors: 부산여자대학교 미용과 겸임교수, Ji Eun Joung, Ji Hyun Lee
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W4409875741