Work

Marketing Case Study: Beast

Year: 2024

Type: article

Abstract: This research focuses on evaluating the market competition of BEAST, using SWOT analysis and 4P theory to analyze and reposition its market position. The evaluation shows that BEAST has potential risks but great development potential in the future.

Source: Journal of business and marketing.

DOI: 10.62517/jbm.202409515

Author: Zhangchi Huang

Institution: Macau University of Science and Technology

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: hybrid

OpenAlex ID: W4409884199

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Related to: 10