Strategi Pemasaran Syariah Melalui Media Sosial Terhadap Kepuasan Dan Loyalitas Pelanggan Pada E- Commarce Shopee
Year: 2024
Type: article
Abstract: This research discusses the rapid development of the times and globalization causing society's needs to increase. Marketing effectiveness is very important so that consumers know and are interested in the products the business is marketing. Marketing aims to increase product awareness among consumers so that financing is more efficient and targeted. This research aims to find out how sharia marketing strategies through social media affect customer satisfaction and loyalty on Shopee e-commerce. The method used is to use the approach used in this research is descriptive qualitative, which describes data from the research results obtained in more depth. One of the advantages of social media in marketing is that it has a lot of potential for use in a business. The important role of sharia marketing strategies through social media on customer satisfaction and loyalty on Shopee e-commerce
Authors: Febby Mutiara Putri, Muhammad Iqbal Fasa
Institution: Universitas Islam Negeri Raden Intan Lampung
Language: English
Subfield: Sociology and Political Science
Field: Social Sciences
Domain: Social Sciences
Open Access status: hybrid
OpenAlex ID: W4409892379