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An Empirical Observation-Based Case Study on the Use of Colors in Chips Packaging on Jaipurites

Year: 2025

Type: article

Abstract: This case study explores how color is used in chips packaging to appeal to consumers in Jaipur. Conducted through direct observation in retail environments across the city, the study identifies dominant color choices, shelf dynamics, and psychological cues used by brands to influence snack purchases. The findings reveal a strong preference for vibrant colors such as red, yellow, and green-colors that resonate with the spice-loving and visually driven consumer culture of Jaipur.

Source: International Journal For Multidisciplinary Research

DOI: 10.36948/ijfmr.2025.v07i02.43002

Authors: Neelakshi Saxena, Nirupama Singh

Institution: Central University of Himachal Pradesh

Language: English

Topic: Consumer Packaging Perceptions and Trends

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: hybrid

OpenAlex ID: W4409893500

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