Sustainable Business Practices in Small and Medium Enterprises: A Case Study of Almora District in Uttarakhand
Year: 2025
Type: article
Abstract: Sustainable business practices is a broad concept that balances present needs with those of future generations. It emphasizes is laid on the efficient and equitable use of resources so that the future generation does not have to remain deprived of resources. Therefore today sustainable business practice has become an important aspect of modern business practices in every sector, especially for small and medium enterprises. The proposed study throws an insight into the sustainable practices in small and medium enterprises in Almora district of Uttarakhand. In this study, primary and secondary data have been collected from small and medium scale industries through questionnaire and interview. The main objective of the study is to evaluate sustainable business practices adopted by small and medium enterprises and to identify the main challenges and opportunities in adopting sustainable business practices in Almora district. The study concluded that sustainable business practices are being promoted by small and medium enterprises in the study area. They are also facing some challenges in adopting sustainable business practices for which some suggestions have also been given after analyzing the study.
Author: MAHENDER KUMAR
Institution: Soban Singh Jeena University
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: hybrid
OpenAlex ID: W4409893989