Work

Unsupervised Machine Learning Models for Focused Target Customer Segmentation

Year: 2025

Type: article

Abstract: This research investigates novel methods for customer segmentation using advanced machine learning models. As digital marketing rapidly expands, accurately identifying target segments is crucial for optimizing campaign reach and enhancing return on investment (ROI). The study utilizes various clustering algorithms to identify the most effective approach. Essential processes include processing and preparing customer data, followed by applying widely-used machine learning algorithms.

Source: Journal of Information Systems Engineering & Management

DOI: 10.52783/jisem.v10i38s.7072

Author: Blessington Naveen Palaparthi

Institution: Acharya Nagarjuna University

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: diamond

OpenAlex ID: W4409894462

FWCI:

Cites: 15

Cited by:

Related to: 10