Work

Contradictory mechanism of consumers’ sustainable product evaluation: brand equity through a brand-based comparative approach

Year: 2025

Type: article

Study design: Observational Study

Source: Asia Pacific Journal of Marketing and Logistics

DOI: 10.1108/apjml-11-2024-1597

Author: Ken Kumagai

Institution: Toyo University

Language: English

Topic: Environmental Sustainability in Business

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Responsible consumption and production

Open Access status: closed

OpenAlex ID: W4409903501

FWCI:

Cites: 65

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Related to: 10