Travel blogging as a modern innovative tool for the development of tourism and excursion activities
Year: 2025
Type: article
Abstract: The article is devoted to the analysis of such a modern tool for promoting a tourism product and the overall development of tourism activities as travel blogging The article emphasizes the basic concepts and features of travel blogging. The article describes the world and Ukrainian experience of travel blogging development and leading travel bloggers who are becoming key players in digitalization and start-up projects in the field of tourism and hospitality.
Institution: Odesa I. I. Mechnikov National University
Language: English
Subfield: Sociology and Political Science
Field: Social Sciences
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W4409908070