Work

Joint brand advertising effectiveness: bibliometric analysis and systematic literature review

Year: 2025

Type: review

Study design: Systematic Review

Source: Journal of Product & Brand Management

DOI: 10.1108/jpbm-11-2023-4819

Authors: Sara Tavassoli, Kåre Sandvik, Chunyan Xie

Institutions: University of South-Eastern Norway, Western Norway University of Applied Sciences

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4409909941

FWCI: 1.362

Cites: 127

Cited by: 4

Related to: 10