Year: 2025
Type: article
Abstract: The rising interest in well-being and scalp health has fueled the growth of the head spa industry, especially among individuals in their 20s and 30s. This study analyzes consumer perceptions of head spas using text mining techniques to provide insights for industry development and strategy. Data show that 42.9% of ‘alopecia’ patients in 2020 were in their 20s and 30s, highlighting increased concern for scalp health. Comprehensive care services are now offered by the industry, integrating health and well-being. The findings emphasize the need for further research on beauty convergence technology in the K-beauty era, offering foundational data to improve head spa service quality and user experience. This study aids the industry’s growth by providing insights and foundational data to enhance service quality and user experience in the head spa market.
Author: Se-Hee Lee
Institution: Daegu Haany University
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: bronze
OpenAlex ID: W4409912558