Work

Assessing the impact of social media influencers on purchase intentions: a PLS-SEM and IPMA approach in the health and fitness sector

Year: 2025

Type: article

Study design: Observational Study

Source: International Journal of Pharmaceutical and Healthcare Marketing

DOI: 10.1108/ijphm-10-2024-0118

Authors: Mamta Sambyal, Krishan Gopal

Institution: Lovely Professional University

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

SDG: Good health and well-being

Open Access status: closed

OpenAlex ID: W4409925977

FWCI: 1.796

Cites: 73

Cited by: 1

Related to: 10