Work

Branding and Consumer Purchase Decision of Fast–Moving Consumer Goods (FMCG) in Akwa Ibom State, Nigeria

Year: 2025

Type: article

Study design: Observational Study

Source: International Journal of Research and Innovation in Social Science

DOI: 10.47772/ijriss.2025.90400074

Author: Okokon B. Attih

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4409958456

FWCI: 1.841

Cites:

Cited by: 1

Related to: 10