顧客契合對品牌評價之影響－以自我品牌連結為中介變數
Year: 2024
Type: article
Study design: Observational Study
Source: 多國籍企業管理評論
Authors: 周建亨 周建亨, 黃郁心 Chien-Heng Chou
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W4409970317
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