Work

The Impact of Short-Form Video-Based SNS Marketing on the Perceived Value and Attendance Intention of Dance Performances : Focusing on the Chinese Dance Performance Market

Year: 2025

Type: article

Study design: Observational Study

Source: Munhwa yesul gyeong-yeonghak yeon-gu/Munhwa yesul gyeongyeonghak yeongu

DOI: 10.15333/acm.2025.04.30.93

Authors: 경희대학교 공연에술학과 박사과정, Man Wang, Woo Jung Jung

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4409971437

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