Work

From Confusion to Trust: How Cognitive Factors Shape Green Consumption in Different Market Contexts

Year: 2025

Type: article

Study design: Observational Study

Source: Journal of International Consumer Marketing

DOI: 10.1080/08961530.2025.2491083

Authors: Renee B. Kim, Takeshi Matsui, Wataru Uehara

Institutions: Hanyang University, Hitotsubashi University

Language: English

Topic: Environmental Sustainability in Business

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4409972068

FWCI: 12.28

Cites: 111

Cited by: 7

Related to: 10