Year: 2025
Type: article
Study design: Observational Study
Abstract: Scholars have shown a great interest in studying the relationship of Human Resource Management (HRM), Corporate Social Responsibility (CSR), and Sustainable Performance (SP) globally over the past few decades, but it has not been studied in local dynamics, specifically at intercity level of a developing country. In light of the (economic, social, and environmental) implications of sustainability in the hospitality sector, this study examines the relationship between HRM and SP, using CSR as a mediating component in metropolitan cities of Pakistan. Using an adapted questionnaire data were collected from hotels of Rawalpindi and Islamabad from hotel employees, out of 200 questionnaires 106 complete responses were received. The result confirms that HRM has a statistically significant relationship with SP and CSR significantly enhances this relationship as a mediator. RBV supports the view of CSR as a competitive advantage to achieve SP, providing a practical implication for stakeholder engagement, organizational performance, employee well-being, and employment opportunities, and developing and implementing actionable strategies.
Authors: Rabab Sarwar Hashmi, Um e Rubbab, Muhammad Tahir, Shagufta Ejaz, Shahzad Hussain
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: hybrid
OpenAlex ID: W4410016489