The influence of social media influencers on purchase intention with brand image and customer engagement as intervening variables
Year: 2025
Type: conference-paper
Study design: Observational Study
DOI: 10.1117/12.3058642
Authors: ELLYNE ANNIDA PRAMESTI, AGUS MAOLANA HIDAYAT, DEMATRIA PRINGGABAYU, MAHIR PRADANA, BUDI PRASETIYO, FIKRI MOHAMAD RIZALDI
Institution: Telkom University
Language: English
Subfield: Sociology and Political Science
Field: Social Sciences
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W4410028492