Work

Studying short-term rental platform perceptions and use through a digital inequality lens

Year: 2025

Type: article

Abstract: Short-term rental (STR) platforms hold promise for promoting inclusive tourism, although the digital divide risks barring certain groups from reaping these benefits. Existing research has analyzed the impacts of STR platforms but there is a lack of evidence on impact perceptions, especially as they relate to socio-demographic variables. To address this shortcoming and using digital inequality theory, we report the results of a survey in the United States and the United Kingdom. We find that age is a significant factor in shaping perceptions and engagement with STR platforms. Younger individuals have a more positive outlook toward STRs and are more likely to use them. Education and income also influence STR use. American respondents generally had more positive perceptions of STR impacts yet showed less engagement with the platforms than their British counterparts. These insights can inform strategies to mitigate digital inequalities and optimize the inclusivity of STR platforms.

Source: Frontiers in Sustainable Tourism

DOI: 10.3389/frsut.2025.1561748

Authors: Mona Masoumi Dinan, Christoph Lutz

Institutions: Universitat Rovira i Virgili, BI Norwegian Business School

Language: English

Topic: Sharing Economy and Platforms

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDGs: Reduced inequalities, Sustainable cities and communities

Open Access status: gold

Estimated APC paid: $1,418