Work

Interplay Among Perceived Advertisement Impact, Environmental Values, and Solar Product Purchase Intention

Year: 2025

Type: article

Source: Indian Journal of Marketing

DOI: 10.17010/ijom/2025/v55/i4/174928

Authors: Anand Thakur, Ishita Bansal, Kamini Singla

Institution: Central University of Punjab

Language: English

Topic: Environmental Sustainability in Business

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4410041697

FWCI: 5.402

Cites:

Cited by: 3

Related to: 10