Work

The Role of Brand Authenticity and Brand Oldness Association for Brand Love and the Impact on Relation Quality and Brand Consciousness

Year: 2025

Type: article

Source: Indian Journal of Marketing

DOI: 10.17010//ijom/2025/v55/i4/174927

Authors: Iin Mayasari, Wong Che Hoo, Azlin Zanariah Bahtar

Institutions: Universitas Paramadina, INTI International University, Universiti Teknologi MARA System, Universiti Teknologi MARA

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4410041727

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