Work

The internal mechanism of ecological brand creation in the era of Internet of Things – an exploratory case study based on Haier

Year: 2025

Type: article

Source: Asia Pacific Journal of Marketing and Logistics

DOI: 10.1108/apjml-11-2024-1744

Authors: Congcong Pan, Wenbin Lu

Institutions: Nanjing University, Xinjiang University

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Industry, innovation and infrastructure

Open Access status: closed

OpenAlex ID: W4410044104

FWCI: 3.637

Cites: 22

Cited by: 2

Related to: 10