Work

Research on the impact of green advertising information on green purchase behavior in social media: SEM-ANN approach

Year: 2025

Type: article

Study design: Observational Study

Source: Asia Pacific Journal of Marketing and Logistics

DOI: 10.1108/apjml-12-2024-1803

Authors: Ying Sun, Yuxuan Lin, Shanyong Wang

Institutions: Beijing Technology and Business University, University of Science and Technology of China

Language: English

Topic: Environmental Sustainability in Business

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Responsible consumption and production

Open Access status: closed

OpenAlex ID: W4410044399

FWCI: 30.76

Cites: 56

Cited by: 17

Related to: 10