Work

The Effect of In-game Live Streaming Stimulus onPurchase Intention Mediated by Streamer’s Trust

Year: 2024

Type: article

Study design: Observational Study

Source: Midocean Journal for Research and Studies

DOI: 10.71335/re201y09

Authors: Perihan Salah, Dalia Elessamy

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4410063155

FWCI:

Cites:

Cited by:

Related to: 10