Work

The coolness of social behaviors: a branding perspective in alcohol consumption

Year: 2025

Type: article

Study design: Observational Study

Source: Asia Pacific Journal of Marketing and Logistics

DOI: 10.1108/apjml-11-2024-1654

Authors: Khai Trieu Tran, Phuong Kim Thi Tran

Institution: University of Economics Ho Chi Minh City

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4410093732

FWCI: 8.975

Cites: 67

Cited by: 5

Related to: 10