Work

The influence of branded business gifts on consumer reciprocity and purchase intention

Year: 2025

Type: article

Source: Journal of Product & Brand Management

DOI: 10.1108/jpbm-06-2024-5242

Author: Brittney Stephenson

Institution: Montana State University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4410132396

FWCI: 10.91

Cites: 86

Cited by: 6

Related to: 10