Work

Driving online brand community engagement through brand authenticity: psychological brand ownership as a moderator

Year: 2025

Type: article

Study design: Observational Study

Source: Global Knowledge, Memory and Communication

DOI: 10.1108/gkmc-06-2024-0333

Authors: Vikas Kumar, Vikrant Kaushal

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4410132619

FWCI: 3.611

Cites: 86

Cited by: 2

Related to: 10