Work

Brand posts with memes on social media: perceived humor and consumer engagement

Year: 2025

Type: article

Source: Journal of Consumer Marketing

DOI: 10.1108/jcm-09-2024-7221

Authors: Sphurti Sewak, Jaehoon Lee, Todd C. Haderlie

Institutions: Illinois State University, Florida International University, University of North Florida

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4410133826

FWCI: 26.94

Cites: 77

Cited by: 15

Related to: 10