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Transformasi Packaging Sebagai Upaya Peningkatan Nilai Jual Produk Pupuk Organik Umkm Di Kelurahan Karangwaru, Kecamatan Plupuh, Sragen

Year: 2025

Type: article

Abstract: Organic fertilizers play an important role in sustainable agriculture, especially in an era where awareness of environmental health is increasing. In Karangwaru Village, Plupuh District, Sragen, there are Micro, Small, and Medium Enterprises (MSMEs) that produce quality organic fertilizers. However, although their products have significant benefits, many MSMEs face challenges in terms of marketing, especially in terms of product packaging. In this context, packaging assistance is very important to help MSMEs in Karangwaru improve their packaging capabilities. The stages of the activity include Problem Identification, Counseling and Education, Packaging Design and Development Stages, Technical Training, Monitoring and Evaluation, and Providing Solutions and Recommendations. Overall, this assistance activity succeeded in improving the understanding, skills, and quality of packaging for the organic fertilizer product "Berkah Bumi Sukowati," so that the product has better appeal and is able to compete in the market.

Source: ABDI MAKARTI

DOI: 10.52353/abdimakarti.v4i1.776

Authors: Tri Nurdyastuti, Suroto Suroto, Dyah Martiningsih, Siti Fatonah

Institution: Universitas Dharma AUB Surakarta

Language: English

Topic: Consumer Packaging Perceptions and Trends

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDGs: Zero hunger, Responsible consumption and production, Decent work and economic growth

Open Access status: hybrid

OpenAlex ID: W4410136183

FWCI:

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