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Innovations and Challenges in E-Commerce Fashion Sites: An All-Inclusive Analysis

Year: 2025

Type: article

Abstract: The online fashion business has experienced a dramatic shift, fueled by technological innovation, changing consumer attitudes, and the convergence of digital channels. The critical elements driving the success of fashion internet retailers such as personalization, visual merchandising, virtual experiences, sustainability, and security are discussed in this paper. By examining the prevailing trends and setbacks, the research offers observations on strategies to improve user engagement and operational effectiveness in the digital fashion business.

Source: INTERANTIONAL JOURNAL OF SCIENTIFIC RESEARCH IN ENGINEERING AND MANAGEMENT

DOI: 10.55041/ijsrem47060

Author: Maaz Zaheer

Institution: Bansal Institute of Engineering And Technology, Lucknow

Language: English

Topic: Consumer Retail Behavior Studies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: bronze

OpenAlex ID: W4410157701

FWCI:

Cites: 1

Cited by:

Related to: 10