Work

The Allure of Pain: How the Quest for Psychological Richness Drives Counterhedonic Consumption

Year: 2025

Type: article

Source: Psychology and Marketing

DOI: 10.1002/mar.22223

Authors: Sarah Su Lin Lee, Ritesh Saini, Shashi Minchael

Institutions: The University of Texas at Arlington, Assumption College

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4410162055

FWCI: 3.619

Cites: 38

Cited by: 2

Related to: 10