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A Study on Marketing Strategies Adopted by Mahindra & Mahindra With Respect to Mahindra Tractors in Ratnagiri

Year: 2024

Type: article

Abstract: This study examines the marketing strategies employed by Mahindra & Mahindra (M&M) for promoting Mahindra Tractors in Ratnagiri, a region with unique agricultural characteristics.Through a blend of primary and secondary data, the research analyzes how M&M adapts its strategies to meet local farmers' needs, focusing on product customization, distribution networks, and customer relationship management (CRM).Findings indicate that M&M's multi-faceted approach-emphasizing after-sales service, localized marketing, and accessibility-has strengthened its market position in Ratnagiri.The study provides insights into rural marketing dynamics and offers recommendations for enhancing customer satisfaction and market share.

Source: International Research Journal of Education and Technology (IRJET).

DOI: 10.70127/irjedt.vol.8.issue04.1468

Author: Yash Mehta

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: hybrid

OpenAlex ID: W4410185008

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