Work

Micro-celebrities’ interactive impact on brand attitude and purchase intentions

Year: 2025

Type: article

Study design: Observational Study

Source: Marketing Intelligence & Planning

DOI: 10.1108/mip-08-2023-0435

Authors: Ruchi Gupta, Kiran Nair, Seema Bhardwaj, Justin Paul

Institutions: Abu Dhabi University, Middlesex University Dubai, University of Puerto Rico System, Narsee Monjee Institute of Management Studies

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4410189116

FWCI: 12.57

Cites: 68

Cited by: 7

Related to: 10