Work

Impact of customer willingness to co-create and co-creation value of AI-oriented live streaming on hotel booking intention

Year: 2025

Type: article

Study design: Observational Study

Source: International Journal of Hospitality Management

DOI: 10.1016/j.ijhm.2025.104246

Author: Syed Shah Alam

Institution: Prince Sultan University

Language: English

Topic: Service and Product Innovation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

Funder: Prince Sultan University

OpenAlex ID: W4410194231

FWCI: 15.79

Cites: 108

Cited by: 9

Related to: 10