Work

A Comparative Analysis of Brand Building Research between China and the United States over the Past Thirty Years

Year: 2025

Type: article

Source: Scientific and Social Research

DOI: 10.26689/ssr.v7i4.10416

Author: Qianyu Li

Institution: University of Birmingham

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4410197522

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