Work

Competing with brands: the impact of product reliability and compensation mechanisms on non-brand suppliers in smart technology

Year: 2025

Type: article

Source: Asia Pacific Journal of Marketing and Logistics

DOI: 10.1108/apjml-10-2024-1492

Authors: Zhitang Li, Bin Li, Ruxia Lyu, Henry Xu

Institutions: Shenzhen University, Northeastern University, Northeastern University, Jinan University, The University of Queensland

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4410210548

FWCI: 7.18

Cites: 31

Cited by: 4

Related to: 10