Work

Does customer experience and digital competency matter for online brand advocacy under the lens of mediation? An extension of TAM

Year: 2025

Type: article

Study design: Observational Study

Source: British Food Journal

DOI: 10.1108/bfj-08-2024-0835

Authors: Umar Safdar, Mussadiq Ali Khan, Abdul Khaliq Alvi, Muhammad Shakeel Aslam, Zaeem Ahmad

Institutions: University of Buraimi, Iqra University, Lahore Garrison University, COMSATS University Islamabad

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4410213820

FWCI: 5.388

Cites: 114

Cited by: 3

Related to: 10