Work

“Brand love goes through the interactive brand community”: the role of member-to-member emotional bonds

Year: 2025

Type: article

Study design: Observational Study

Source: Journal of Research in Interactive Marketing

DOI: 10.1108/jrim-11-2024-0513

Authors: Silvia Sanz-Blas, Daniela Buzova, María Cristina Otero Gómez

Institutions: Universitat de València, Universidad de los Llanos

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4410214168

FWCI: 9.203

Cites: 55

Cited by: 5

Related to: 10