Work

Do you have the correct brand logo? Role of logo direction, perceived logo movement imagery and brand positioning

Year: 2025

Type: article

Source: Journal of Product & Brand Management

DOI: 10.1108/jpbm-11-2023-4840

Authors: Yanfei Tang, Liangyan Wang, Eugene Chan

Institutions: Shanghai Jiao Tong University, Toronto Metropolitan University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4410219979

FWCI: 10.86

Cites: 51

Cited by: 6

Related to: 10