Work

The relationship between digital marketing and consumer brand perception

Year: 2025

Type: article

Study design: Observational Study

Source: Competitiveness Review An International Business Journal incorporating Journal of Global Competitiveness

DOI: 10.1108/cr-02-2024-0035

Authors: Sara Mohamed Alam, Muneer Al Mubarak

Institution: Ahlia University

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4410220202

FWCI: 7.113

Cites: 55

Cited by: 4

Related to: 10