Work

Innovations in Multi-Touch Attribution Models: Beyond Traditional Marketing Analytics in the Pharmaceutical Sector

Year: 2025

Type: conference-paper

Source: International Conference on Emerging Smart Computing and Informatics (ESCI)

DOI: 10.1109/esci63694.2025.10988316

Authors: Shantanu Seth, Sivakumar Ramakrishnan

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4410227124

FWCI: 3.581

Cites: 6

Cited by: 1

Related to: 10